Work/Energy / Fortune 500

NRG Energy

AIM Metrics client

Marketing analytics engineering for NRG Energy

F500
enterprise client, direct engagement
100%
remote, project-based delivery
0
PII touched — aggregated data only

The challenge

NRG's marketing organization needed analytics engineering capacity that could move at project speed while clearing the bar a Fortune 500 procurement process sets: security review, insurance requirements, and data-handling standards. The work demanded useful marketing insight without ever touching customer personal information.

How we approached it

  1. 1

    Scoped the engagement as fixed, project-based deliverables — analytics, reports, and dashboards — rather than open-ended staff augmentation.

  2. 2

    Designed the data handling around aggregated, de-identified marketing data from day one, simplifying compliance for both sides.

  3. 3

    Cleared full enterprise onboarding: contract negotiation, professional liability and cyber insurance, and security requirements.

  4. 4

    Delivering iteratively and fully remote, with working analytics at every checkpoint.

The outcome

The engagement is active now. We publish results when they're earned — this page gets the numbers when the work ships. What it already proves: AIM Metrics passes Fortune 500 procurement and delivers inside enterprise constraints.

Start a project

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