OKRs That ActuallyDrive Behavior

Stop treating OKRs as quarterly exercises. Aim connects objectives to daily KPIs, standardizes frameworks across teams, and tracks how strategic focus evolves over time.

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Why OKRs Fail in Most Organizations

Despite widespread adoption, most OKR implementations don't drive real behavior change.

95%

of employees don't understand company strategy

Disconnected Goals

Dr. Deepa Nagarajan - OKR Implementation Research

16%

of knowledge workers are confident their company goals are clear

Inconsistent Frameworks

Asana Goals Report 2023

70%

of companies fail to achieve their strategic objectives

Failed Execution

Harvard Business Review - Why Strategy Execution Unravels

The Aim Approach to OKRs

Transform OKRs from static documents into dynamic, measurable drivers of organizational success.

AI-Suggested OKRs

90% faster OKR creation

AIM OKR Suggestion

Objective 1

Increase Annual Revenue by 25%

KR1: Achieve $50M ARR by Q4

KR2: Expand avg deal size to $125K

KR3: Improve win rate to 35%

✓ Auto-linked to Sales Pipeline, Deal Size, and Win Rate KPIs

Role-based OKR recommendations that align with company objectives and industry benchmarks.

Analyze role responsibilities and suggest relevant objectives

Recommend key results based on industry benchmarks

Automatic KPI Linking

100% visibility into goal progress

Connect every KPI to relevant OKRs for complete transparency into goal achievement.

Map existing KPIs to appropriate OKRs automatically

Identify KPI gaps where objectives lack measurement

Standardized Framework

Single source of truth

OKRs

Increase Revenue 25%

Expand to 3 Markets

Launch AI Product Suite

Sales Pipeline

$2.8M

Deal Velocity

32 days

AI Adoption

78%

KPIs

Consistent OKR format and tracking methodology across all roles and teams.

Unified OKR template that works across all departments

Standardized measurement and scoring methodology

Evolution Tracking

Complete evolution history

Define

Track

Analyze

Evolve

History

Tracked

Continuous tracking of how objectives, KPIs, and roles evolve across your organization over time.

Track changes to OKRs, KPIs, and role focus with full context

Document strategic priority shifts and business rationale

Track How Roles Evolve Over Time

See how a Sales Director's OKRs evolved as the company moved through different growth stages. Every decision and context change is preserved for future learning.

Q1 2024

Pipeline Building

Increase pipeline by 40%

Expand into enterprise

Decision Context

Market expansion strategy launched

Q2 2024

Conversion Optimization

Improve win rate by 25%

Reduce sales cycle by 20%

Decision Context

Shifted to efficiency after pipeline goals achieved

Q3 2024

Team Scaling

Build sales team by 50%

Implement sales enablement

Decision Context

Growth stage requires organizational development

Q4 2024

Process Excellence

Standardize sales process

Improve forecast accuracy

Decision Context

Scale requires predictable operations

Aim Intelligence

This role has evolved from growth → efficiency → scaling → process excellence. Based on similar companies, consider adding customer success KPIs to support retention as the team scales.

Ready for OKRs That Actually Work?

Join the beta and see how Aim transforms goal-setting from quarterly exercise to daily driver.

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