Marketing MetricsThat Drive Growth

Stop drowning in Google Analytics, HubSpot, and ad platform data. Aim automatically tracks the marketing KPIs that matter and shows you which channels truly drive revenue.

Marketing Director Dashboard Preview

app.aimmetrics.com/marketing
Sarah Chen
Marketing Director
Lead Generation
515 leads
↗ 23%
HubSpot
O1
Aim

Aim Insight: Organic traffic quality improved - consider shifting budget from paid social.

Data updated 3 min ago

Marketing Team Struggles

Attribution Chaos

Can't tell which channels are actually driving quality leads and revenue

Reporting Marathon

Spending entire days pulling data from GA, HubSpot, ad platforms for reports

Delayed Insights

Finding out campaigns underperformed weeks after budget was wasted

Vanity Metrics

Tracking clicks and impressions instead of real business impact

Track the Complete Customer Journey

From first touch to customer lifetime value, Aim tracks metrics across every stage of your funnel.

Awareness

  • Organic Traffic
  • Social Reach
  • Brand Mentions

Interest

  • Content Downloads
  • Email Signups
  • Webinar Attendance

Consideration

  • Demo Requests
  • Pricing Page Views
  • Sales Qualified Leads

Purchase

  • Conversion Rate
  • Deal Size
  • Sales Cycle

Retention

  • Customer LTV
  • Upsell Rate
  • Referral Rate

KPIs by Marketing Role

Whether you're running campaigns or analyzing attribution, Aim tracks the metrics that matter for your role.

CMO

Marketing Qualified Leads
HubSpot | Salesforce | Marketo
Customer Acquisition Cost
HubSpot | Google Analytics | Facebook Ads
Marketing Attribution
HubSpot | Google Analytics | Salesforce

Growth Manager

Conversion Rate by Channel
Google Analytics | HubSpot | Mixpanel
User Activation Rate
Mixpanel | Amplitude | HubSpot
Cohort Retention
Mixpanel | Amplitude | CustomerIO

Content Marketing Manager

Organic Traffic Growth
Google Analytics | SEMrush | Ahrefs
Content Engagement Rate
Google Analytics | HubSpot | LinkedIn
Lead-to-Content Attribution
HubSpot | Google Analytics

Demand Generation Manager

Campaign ROAS
Google Ads | Facebook Ads | HubSpot
Pipeline Velocity
HubSpot | Salesforce | Marketo
Email Performance
HubSpot | Mailchimp | SendGrid

Finally, Marketing Attribution That Works

Stop guessing which channels drive revenue. Aim connects the dots from first touch to closed deal.

Multi-Touch Attribution

Track every touchpoint from awareness to purchase

Revenue Attribution

Connect marketing activities directly to closed revenue

Channel Performance

Compare ROI across all marketing channels and campaigns

Connects to Your Marketing Stack

One-click integrations with all the tools your marketing team relies on.

HubSpot
Google Analytics
Salesforce
Google Sheets

+ Google Ads, Facebook Ads, LinkedIn Ads, Mixpanel, Amplitude, Marketo, and more

Ready to Prove Marketing's Real Impact?

Join the beta and discover which marketing activities actually drive growth for your business.

Get Early Access